If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored. At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand - an area reserved for experts in the field of search engine marketing. Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work. The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don't properly understand the process. Homes for sale in Calgary But think about it for a minute. When you do a search in Google for "real estate Phoenix" or "Banff real estate" or "Halifax real estate" or "Fort Lauderdale real estate", and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position? Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about? Of course not. All the major search engines make it perfectly clear what they are looking for - and especially Google. If you want to score well for a term like "real estate Phoenix" or "real estate Ottawa", really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms. The search engines like focused content. They assume if your site contains lots of content relevant to "real estate Phoenix" then it should be shown high in searches for that keyword.