Label Maker: Must-Have for an Independent Record Label
Musicians today have found a different outlet to release their music. Instead of hoping to get signed to a major label, a lot of contemporary musicians circulate their albums through an independent record label. So what exactly is an independent record label and how different is it from a major record label? An independent label …
Musicians today have found a different outlet to release their music. Instead of hoping to get signed to a major label, a lot of contemporary musicians circulate their albums through an independent record label. So what exactly is an independent record label and how different is it from a major record label? An independent label unlike the majors operates in the spirit of do-it-yourself ethics and makeshift approach in both distribution and promotion. It also does not have huge funding like the majors, thus an independent label needs resourceful stratagems to bring out the music of its signed artists to their audience. Due to its very nature, an independent record label must make use of any low-cost tool available in order to carry out its objectives. A label maker is a stand-alone type of label printer that also prints on self-adhesive material. In terms of cost, it is quite cheap, hence making it an ideal apparatus for those running a small business. Here are some ways that demonstrate how a label maker is a must-have for an independent record label. CD Customization One of the products of an independent label is a CD version of the musician's album. With the use of a label maker, an independent label can save costs in customizing the CD of their musicians. They do not have to outsource the mass-production of the CDs. They only have to purchase blank CDs then copy the music to it. Then with the use of a label maker, they can customize the design of the blank CD by pasting a sticker label on it. The label stickers can even be colored since some label makers available in the market can already print in full color. In addition to the sticker label on the CD itself, the label maker can also print the cover of the jewel cases of the CD. As shown here, CD customization can be done through the label maker. This improvised method of mass-manufacturing saves a lot of money for the independent record yet it possibly can give them a good profit. AD Material Labels stickers Aside from producing albums of their artists, independent labels also have the duty to promote them. One way of promotion is through the dissemination of advertising materials. A label maker can be of great use in producing ad materials for the artist and his or her album. This can be done through the printing of stickers by means of the label maker. These stickers can then be distributed as a giveaway when someone buys the album, a separate merchandise that can be purchased by a customer but in itself an advertising tool nonetheless, and even as a freebie given to people that belong to the target demographic of the artist and his or her music. For an aggressive independent label that is not afraid to pursue guerrilla marketing, they can even do some sticker bombing in public walls and places as part of their advertising campaign. Delivery A label maker can also be useful in delivery operations of the independent record label. Normally an independent record label ships boxes to record stores. The label maker can be useful in labeling the content as well as the postage address of these boxes. Sometimes, an independent label runs their own online store where fans of their signed artists can purchase products. If the independent record label does have its own online store, then a label maker will prove to be very valuable in printing out a sticker that indicates the address of the buyers. A label maker can make an independent record label. It is a very suitable tool that is vital in the major operations of an independent record label, and for that reason it is a definite must-have.  

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